Projection mapping on the rise
As visualists have noticed already and known for some time now, projection mapping is cool. And now it seems that this technique is going mainstrem in a big way as it is beginning to be used more and more in commercial contexts. In my city I am noticing more and more outdoor video projections – some of them using mapping techniques.
For those who stumble upon this article and are not familiar with the term, projection mapping is the technique of beaming video (with a standard video projector) onto three dimensional objects and adjusting and masking the image so that it seems to follow the shape of the target object instead of spilling out onto walls etc. The result can be surprisingly effective and eye catching as the video is no longer a flat square on the wall but becomes an object in space – an animated sculpture if you will.
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